One of the most widely used communication strategies by Brazilian companies today, Inbound Marketing is generally translated as attraction marketing or inbound marketing .
But why is it called that?
Imagine you own a small bakery. Instead of going out on the street and handing out flyers about your business, you use a series of tools that will make customers come to you of their own free will.
This is how Inbound Marketing works
It is a methodology for capturing customers using passive prospecting . This means that your company does not go to the customer, but rather makes the customer come to you.
This makes it positive in several ways, as the consumer is moving phone number list towards the content produced for them, which significantly increases the possibility of conversion.
Who has never been irritated when forced to watch advertising? This obligation can reduce the public’s desire for the product being offered.
This is what makes the inbound strategy perfect for those seeking long-term results, as it will build a path that takes your persona from stranger to loyal consumer. Both of your service and your content.
This conversion process is called a sales funnel . We’ll talk more about it shortly.
What is Outbound Marketing?
Outbound Marketing , which can be translated as outbound challenges in implementing new business models marketing , is a strategy that takes the company directly to the customer.
Also commonly known as traditional marketing, it uses invasive means of communication.
Think back to the bakery example. Instead of waiting for new customers to come to your business, you’ll go after them and approach them on the street to hand out flyers.
In other words, you will be interrupting someone’s moment to draw attention to your business. This is the oldest way of advertising.
Because of this, this strategy is generally associated with offline china business directory forms of advertising. However, this methodology can also be found in digital media.
Do you know those pop-ups and paid ads that you find on websites and social networks? They are all part of the Outbound Marketing strategy.
But what is the difference between Inbound and Outbound Marketing?
You may have already noticed some differences between these two strategies, right?
The main factor that differentiates them is the way in which they prospect for customers. While Outbound works through active prospecting , Inbound works with passive prospecting .
In other words, while inbound creates a long path for your audience to follow and become a customer, outbound suddenly reaches your persona and seeks to make the sale immediately.
While these tools may sound like opposing elements, the two tend to work well when paired together.
When you combine the best features of each of these methodologies, you will have a broader strategy for capturing and converting customers. Positioning yourself both inside and outside the digital world.
So that you can identify which one will be best for your business, or both, we will provide more details about each one.
Inbound Strategies
As previously mentioned, the sales funnel is the main strategy of Inbound Marketing. It is a journey created for the customer to go through. In this journey, the customer goes from being a stranger, to a lead, to a customer and finally to a brand promoter.
This process is called a funnel because of the filtering that is carried out along this path. This ensures that only your personas reach the end, becoming loyal customers of the brand.