Let’s take a look at the most popular landing page today: Netflix. It’s interesting to note that, since the company doesn’t ne to make itself known, the emphasis is on the offer, not the brand .
This landing page is a perfect example of minimalism in design . Furthermore, when it comes to content, it always focuses on its promise . america cell phone number list What does it promise? Watching series and movies wherever and whenever you want. What else? Relatively affordable plans (for Europeans) and a free month trial.
Service Landing Page Example – Source:Netflix
All of this is reinforc in the bullet points at the bottom of the page. In this section, we find one more promise: we can opt out of the service whenever we want. But the promises don’t end there. Through the image , the landing page offers us a service that also serves to entertain the children in the house.
A portable cinema, with various plans
And babysitting includ. How could we say no? And if we didn’t know how to start your trial month, the fiery r call to action , which stands out numbers lists against the black background, is an unmistakable sign.
Of course, the strategies Netflix uses for this landing page aren’t suitable for every business. Mainly because, beyond the one-month trial and the option to cancel the service, it lacks any elements that help generate trust in its offering.
A lesser-known streaming company could, for example, show images of the movies and series it offers . It could also include links to example of a landing page for an event Google reviews or an explanatory video about the service.