Email marketing is a form of digital and direct marketing designed to attract, engage, or promote products and services to potential and existing customers.
Email marketing is an important strategy for nurturing leads.
Through email marketing, businesses the digital world is constantly can build rapport with email subscribers, provide value, and ultimately convert those leads into customers.
It remains an important marketing strategy for modern businesses and an excellent channel for attracting, nurturing and converting customers.
In this guide, we’ll explain everything you need integration with analytical systems to know about email marketing, including best practices for running email marketing campaigns. But first, there are some important email marketing statistics you should know.
Email Marketing Statistics 2024
Email marketing is one of the most effective marketing mediums available to businesses of all sizes.
- Email marketing revenue is expected to exceed $950 million .
- In the aforementioned study, more than half of the marketing professionals surveyed reported a 100% increase in ROI on their email marketing campaigns.
- In a survey conducted in the United States, more than half (or 54%) of respondents chose relevance as the top reason for sale lead opening marketing emails.
Image from Statista
Benefits of Email Marketing
After knowing some important statistics about email marketing, we will explain the significant benefits of running an email marketing campaign. Email marketing has the following key advantages: low cost, owned media, lead nurturing , and more.
Remember to grow your email list organically, segment your subscribers, send personalized emails, and follow the best practices we cover in this article. With these practices, you’ll quickly see email marketing drive results for your business.