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to begin with the 12-month revenue of the selected email list-how much sales it generated.
Then subtract the list maintenance fees and the costs of email marketing software from that 12-month revenue.Now, determine how many active subscribers are currently on the email list.
Finally, dividing the net revenue by the number of active subscribers will determine the actual ROI – i.e., the value of each subscriber.
The actual value of an email list would be highly dependent on the level of ‘maintenance’ it gets. For example, if a business maximizes email marketing efforts through personalized and engaging campaigns, the email list could be worth more to the said online business.
How Do You Choose the Best Email List Provider?
Why is it important the importance of responsive website design
to choose the right email list provider? Because it directly affects the success of the email marketing efforts. For instance, if a B2B email list provider is not reliable and usually sends poor-quality lists, the overall costs might be higher than the potential revenue – and vice versa. This is where signing up with the best email list provider like BookYourData can help significantly.
First thing to look at is the reputation of the email list provider. Do they have a lot of positive reviews or negative ones online?
Is the email list provider compliant with regional and international data protection laws like the CAN-SPAM and GDPR? It can save a business from a lot of legal trouble. That’s why many businesses wonder if it is legal to buy email lists.Additionally, what types of email lists does the provider offer? For example, it could be a database of B2B emails or B2C emails. If most email lists are high-quality, it’s a potentially reliable provider.
Opt-in Methods
Next, business to consumer reviews
the opt-in methods. The chosen provider should be using ethical opt-in methods to include subscribers in the email lists they sell.Does the provider offer segmented lists or lists with easy segmentation features? That way, the business can easily target specific audiences with tailored content.
The deliverability rate indicates that the emails are reaching their intended recipients. If that rate is higher with the provider, it’s typically a good sign.
Lastly, a business must consider the total price of the email list against the value it offers to make a better decision.
So, the value of an email list depends on different factors. If it contains high-quality and relevant email addresses, it might cost a bit more than the one that doesn’t. Additionally, the email list is more valuable if it leads to higher engagement rates and conversion rates.
These factors help a business calculate the potential revenue they can generate through the email list. Hence, it helps them assess the potential ROI by weighing the expected revenue against the actual cost of specific email lists.