The same goes for lead nurturing. Email dormant subscribers and ask them if they still want to hear from you. Mention any new incentives that might encourage them to respond, then show your generosity by offering a discount or other item of value.
For example, LingQ sent a cheerful players build and manage their email to past users saying “We missed you!” and offering a 10% discount on all premium plans to get them excited to return. This type of messaging can delight and re-engage your nurturing leads.
Image via GetResponse
This type of email can work wonders when your existing leads have forgotten you exist. Remind them what they loved about your business or product in the first place.
How to use lead scoring to dramatically improve lead nurturing results
The key to lead scoring is criteria. You need they will tell them all to understand the minimum criteria for a lead to become a valid prospect.
For example, if your product sells for $2,000 and your potential customer is only willing to spend $1,000, you’re stuck. Unless the customer suddenly decides to double their budget, that person may never become a customer.
Budget is just the starting point. Go back sale lead to your BANT analysis to find out where your customer is in the buying cycle.
Likewise, when you’re marketing to B2B businesses, you don’t want to waste time on leads who don’t have the power to make a buying decision. You can ask to be introduced to a decision-maker, but spending time nurturing that lead likely won’t yield positive results.