Be sure to discuss results with your partners, and not just ask who they work with. Marketing activity alone does not bring results. It must be the right initiatives with accurate audience segmentation.
4. Schedule consultations with marketing professionals for your industry
Once you have a short list of agencies to talk to, start scheduling consultations. Aim to meet with three to five agencies over the course of a few weeks. This will help keep your memories of other discussions fresh so you can make an accurate comparison. If too much time passes between consultations, your impressions of the agency may be skewed.
Contact agencies you’ve already spoken with if you have additional questions or need clarification on their strategies.
Urgency Saves Them Money and Saves You Time
While the technique is effective to some degree, it has become less so email data over time as it is increasingly recognized as a sales technique and not a legitimate business proposition.
5. Ask questions related to your industry
Be specific about what you are looking for. Ask the agency to tell you about their experience working with other companies in your industry.
Why Buyers Do Not Believe “Today Only” Offers
While in that sense it is justifiable, the problem is that it is effective only to the degree that it is believable, and fewer and fewer people believe that the “today only” discount is actually for today only.
Why? Because fewer and fewer salespeople use it correctly.
If you use a “today only” offer in your sales for you and your presentation, and the prospect does not buy that day, would you offer the same pricing if they called you back the next day?
Discuss your target audience, the challenges you’ve faced in reaching them, and listen carefully to the agency’s ideas. While they may not share all the details before signing a contract, they should give you enough information to be confident in their expertise.
How can professional salespeople meet the critical need of building urgency to assist a customer in coming to a decision on the first visit for the benefit of both the salesperson and the prospect, who might otherwise contact lists neglect to act in their own best interest?
6. Listen carefully to their strategy
Don’t rush into hiring an agency. Use active listening to focus on what they are saying.
Pay attention to warning signs that may indicate problems: