Lead nurturing is about growing your sales funnel and keeping buyers coming back for more. Today, consumers need some help before they can pay.
But what is lead nurturing? How does it actually work?
Marketing is filled with buzzwords that improving patient care through technology: 6 key tools sometimes even marketers don’t fully understand. It can be hard to keep up.
For example, you need to know about lead capture , lead nurturing, and lead acquisition.
That’s why we wrote this beginner’s guide hobbies political leanings lifestyle to lead nurturing. Use it to guide your prospects through the buyer’s journey, answer their questions, address their objections, and prove that you’re better than your competitors.
What are potential customers? How to obtain potential customers?
A lead is someone who gives you their contact information so you can reach out to them later for marketing. Sounds like a mouthful, right?
It’s simple, they are your future customers.
If you attend a trade show, you might talk sale lead to a potential client. You might say, “Hey, do you have a business card? We can give you a call later next week to discuss this further.”
If a prospect hands over a business card, you’ve won a prospect.
But what does the same process look like from a digital marketing perspective?
You can still collect phone numbers, especially if you run a business that relies heavily on a sales team . However, most marketers today are more interested in acquiring email addresses.
Emails are easier to get across than phone calls. Neither party has to think quickly, and you can automate your marketing processes to reduce manual labor.
Let’s say a potential customer finds your site using Google Search. They read the page and find themselves interested in your copy. Then they see a sign-up option , such as the top bar.
Potential customers want your free tips and advice, so they enter their email address and click “I want to join!” Now you’re ahead.
It sounds simple, but you’re competing with many other people in your field for email addresses. Plus, getting the lead is just the beginning.
Once you have a lead, you have to nurture it.
What is lead nurturing?
Lead nurturing is the process of helping potential customers make a purchasing decision. Ultimately, you want these prospects to choose your product or service over someone else’s.
Lead nurturing is about giving your prospects something they want, need, or expect—sometimes all three. You also have to time your messaging correctly so as not to rush the sale .
Think about your own consumerism. How do you make purchasing decisions?
This probably depends on what you want to buy. The more expensive or complex the product, the more time you’ll have to spend evaluating your options.