We’ve already made it clear that for a visitor to become a customer, they must take an action . How do they do that? There are two options: either fill out a form (but we’ll get to that later) or click a button. That button and the text that indicates and promotes the action to be taken are your landing page’s call to action (or CTA).
How essential are they?
Well, suffice it to say that you can have all europe cell phone number list the elements that make up a landing page, but if you don’t have effective calls to action, it will be difficult for people to convert. To do this, you ne to make sure that the calls to action your page includes are:
- Clear , so that the potential client knows what action he will take,
- Convincing , because the user’s suction doesn’t end when they reach your landing page.
As our client could tell you, there are several
Strategies to optimize the effectiveness of calls to action. For example, having the button move as the user scrolls down the page. You can also include more than one type of call to action to give your landing page visitors multiple options.
However, it is also true that sometimes a smaller number of calls to action, with an attractive design and a clear message , is more profitable than several without any criteria.
To strategically define how to incorporate calls
To action, it’s a good idea to use heat numbers lists mapping tools (such as Hotjar or Clarity). These allow you to identify which locations attract the most attention from your visitors. They’re extremely useful. Although, clearly, they don’t compare to the comprehensive and skill service of a team of web design and digital marketing professionals (wink, wink).
Forms optimiz for conversion
Last but not least, a landing page must examples of successful landing pages have a form . This allows you to capture your visitors’ data and build a database of users interest in your offer.
However, it’s not advisable to be aggressive when requesting information. That is, the form should be subtle and not intrusive to the other elements that make up your landing page.
Furthermore, the information you request must make sense, considering your offer. As I explain to our client: Asking for personal information when offering “more information” in exchange isn’t the same as simply asking for an email address. If your offer is, on the other hand, an online catalog, the user may find it reasonable to provide, for example, their phone number.
In any case, the form will help you gather the necessary data to determine whether the lead you generate is quality or not . Therefore, the fields you include must provide enough information to determine this.
Keep in mind that the more fields your form has, the more accurate your inferences will be. However, your landing page visitors are less likely to want to fill them out. A good way to include longer forms without affecting your lead count is to use smart forms , which automatically fill out the forms.