The first step is to organize the team and the tasks to be perform. Talk to your professionals and establish goals to be achiev.
This way, each person will be able to follow up on a specific function that will lead to the development of their planning.
It is very important to know all of your employees’ skills in order to assign each one a task that is directly relat to their capabilities .
Person
With the objectives already pre-establish, it is time to develop the persona of your business.
Unlike the concept of target audience, which is quite country email list broad, the persona is a semi-fictional character that is creat bas on audience studies.
It has a name, personality and a story. It will be from this that your content will be creat.
Content creation
Bas on your persona’s likes, dislikes, pains and goals, you should create different types of content.
They can be texts, articles, posts, videos, podcasts, animations, among others.
Don’t forget to be creative and innovative in your materials. They should be interesting and relevant to your audience.
Distribution
Select the digital channels where your persona is most present and distribute your content there.
Don’t disregard any network, explore as much of the new business models for 2023 virtual as you can. Like blogs, Instagram, Facebook, email, etc.
Measurement of results
The analysis of results will show whether the objectives of your planning are being fully achiev.
And if they are not, you can adapt to the scenario and try again. For this to be possible, it will be necessary to define KPIs (key performance indicators).
These can be: interactions with content, reach, SEO , among many others.
These steps are the basis for considering content marketing within your company’s communication planning . However, this strategy is usually link to others.
And the most common is in Inbound Marketing . This happens china business directory because within it we find the sales funnel, which seeks to create a conversion journey whose skeleton is relevant and valuable content.
Confus? Don’t worry, come with us and we’ll explain a little more about how these two tools work together.
Digital Content Marketing and Inbound Marketing
Content Marketing and Inbound Marketing
In free translation , Inbound Marketing means Attraction Marketing . But what does that actually mean?
Going against traditional ways of attracting customers, this strategy’s main difference is the fact that it makes the customer come to the company of their own free will .
And this all happens through the creation of valuable content , which will make the public find your materials and go through the customer journey.
Better known as a sales funnel , this Inbound Marketing tool uses the creation of relevant and valuable content from start to finish, but in different ways depending on the depth. Check it out!
Top of the funnel: at this stage, consider that your content will be made for a person who does not know your company and often has not yet identifi that they have a ne to be met.
Here she is just looking for information and your materials will be the source . At this time the content should not be advertising.