If you’re selling SaaS software , one of your buyer personas might look something like this:
- Vice President of Marketing
- (male)
- Age 40 50
- MBA Graduates
- Digital Marketing Expert
A fully fleshed out buyer persona will what are the best strategy games? contain a lot more information, but you get the idea .
Figure out what type of business your product will be best suited for. For example, your target SMEs may be different than large enterprises.
Leading BANT (Budget, Authorization, Need and Time)
The BANT acronym stands for Budget, Authority, Requirement, and Time. They are an excellent benchmark for starting your lead nurturing efforts based on lead qualification.
Use BANT to determine if a prospect has the conditions podcasts webinars blog potential to become a customer.
- How much does your potential client have in mind for your product or service?
- Does your leader have the authority to make purchasing decisions for the home or business?
- How big is the demand for your product or service among your potential customers?
- How long does it take leadership to make a decision?
Based on the answers to these questions, you can increase or decrease your marketing efforts to specific target audiences.
10. Automate your lead nurturing email campaigns
We can’t stress enough the importance of automation. Lead nurturing email campaigns can be very successful, but you have to make the most of your time.
Automation is a key element of any effective sale lead lead nurturing strategy and can help streamline your lead nurturing efforts.
If you set up an email drip campaign now, you can use the same campaign next year, making only minor changes as your business grows. This saves a lot of time and energy.
There’s no need to do the same thing over and over again. Likewise, you shouldn’t click a button every time you want to send an email to a specific list.
Software like RightInbox allows you to automate outbound sales campaigns from your inbox and schedule them for delivery.
Automating this process is essential to improving conversion rates at scale. It will ensure your lead nurturing campaigns are consistent and effective.
What is behavior-based email marketing automation?
Behavior-based email marketing automation refers to a system where emails are sent in response to specific user actions. For example, a potential customer signs up for your email list and automatically receives a welcome message.
Thank you emails can be triggered by a purchase, abandoned cart emails are when a potential customer leaves your site with an item, and reconnect emails are helpful for dormant subscribers .
By using behavior-based email marketing automation, you can customize your lead nurturing process to suit the needs of each lead. This makes your lead nurturing program more effective and efficient.
11. Create nurturing campaigns to re-engage potential customers when necessary
When it comes to reconnecting, nurturing doesn’t always refer to the beginning of a relationship. Like maybe you haven’t spoken to a friend in a few months. You realize you’ve let the friendship fail, so you give them a catch-up call.