The digital marketing jungle is a ruthless world, where almost the only option for survival (if you don’t already have a solid customer base) is to stand out. Attracting visitors to your landing page and convincing them that taking the action you’re proposing is necessary is no easy task.
For now, the first impression is what counts. That’s why it’s necessary to have headlines that can’t be miss , compelling enough to warrant a click or two. But that’s not enough. It’s important that the title makes people feel your product or service is right for them and, above all, that it describes what you’re offering. All in 10 words or less.
For the latter, there are generally two paths to choose from:
- Indicate what will happen middle east mobile number list when the action or action to be perform is perform (e.g., “Buy winter boots”)
- Make a value proposition (for example, “The boots your feet ne this winter”)
In both cases, it’s essential to clearly present the page’s offering. Whatever it is, nothing really important should be taken for grant, nor should any unfulfillable promises be made. This way, you’ll not only avoid future problems but also build greater trust with your users.
If necessary, you can add a subtitle that’s no longer than 20 words . This will help highlight the benefits of taking the target action and numbers lists continue to persuade your users to become customers.
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Attractive images
A second method to capture the user’s best web development companies in washington attention and, at the same time, show them what you offer (be it a product or service) are images .
If you’re promoting a product, images can also help increase trust in your offer. Similarly, if your landing page seeks to collect signatures for a good cause, visual elements will help generate empathy . It’s certainly a fact that if your landing page lacks audiovisual elements, it can decrease the chances of the user continuing to read the content.
This doesn’t mean you always ne visuals for the sake of it . Sometimes, a good landing page only nes a headline, a brief description, and a call to action or form (our client couldn’t believe it either). It all depends on your offer, your audience, and the goals you want to achieve.
Description
The description on a landing page is a text of up to 150 characters that outlines the main features of your offer. Its content should be consistent with your marketing campaign (if any) and specifically target to your target audience. It should also present your product or service in an attractive and compelling way so that users decide to take the action you propose.
In the description, you can also describe what will happen when they convert: whether they’ll receive an email , download a document, or whatever. This will help your potential customers know what to expect and build trust in your business.