Sending text messages to people on your contact list may seem like a simple marketing tactic, but it comes with rules, best practices, and legal boundaries. If your business or organization wants to use SMS as a way to reach customers or leads, it’s important to know when you can send texts—and when you shouldn’t.
Understanding SMS Marketing Permissions
Just because you have someone’s phone number doesn’t mean you’re allowed to text them. There’s a legal difference between collecting a number and having permission to use it for messaging.
What Is “Express Consent”?
Express consent means that the el-salvador phone number list person has clearly agreed to receive text messages from you. This consent must be specific—usually obtained through a form, checkbox, or text opt-in (e.g., “Text YES to 12345 to subscribe”).
Why Consent Matters
Text messaging is the importance of responsive website design regulated by laws like the Telephone Consumer Protection Act (TCPA) in the U.S. and GDPR in Europe. These laws require businesses to:
Get prior consent before sending marketing texts.
Offer a clear way to opt out
Respect customer privacy and message frequency.
Failure to comply can result in heavy fines and damage to your brand’s reputation.
Types of Messages You Can Send
Once you’ve obtained proper permission, you can send a variety of texts depending on your business goals. These include ukraine business directory promotions, updates, reminders, and customer service messages.
Marketing vs. Transactional Texts
Marketing Texts promote offers, discounts, events, or products.
Transactional Texts provide information like order confirmations, appointment reminders, or delivery updates.
When Consent Is Needed
Marketing texts always require opt-in permission. Transactional texts, on the other hand, may not always need explicit permission if they relate directly to a customer action (like a recent purchase), but it’s still best to get it.
Managing Your Contact List Responsibly
Having a list of phone numbers is only valuable if it’s clean, up-to-date, and permission-based. Sending unsolicited texts can hurt your engagement and reputation.
Regularly audit your list to remove inactive or non-compliant numbers.
Respect Frequency and Timing
Even with permission, avoid sending messages too frequently. Stick to business hours and ensure each message adds value.
Tools and Platforms for Safe SMS Campaigns
To manage permissions, delivery, and analytics, it’s best to use an SMS marketing platform. These tools often include built-in compliance features and templates.