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What is the profile of a marketing professional?

For a person to consider themselves a good marketing professional, they must have a series of personal attributes.

But what does this mean?

This means that these characteristics cannot be taught in university classrooms. They must be developed personally by each individual.

Come with us and check out everything someone in the field needs:

Be creative
This is one of those things that people often say that some people c level contact list are born with and some people are not. But the truth is, it’s all a matter of practice .

Some people will always find math easier than others, but with a little study, everyone can pass the year. It’s no different with creativity.

To activate the creative side of the brain, it is necessary to key characteristics of emerging business models consume. Read books, comics, strips, poems. Watch movies, series, short films. Listen to stories, podcasts, music.

This way, when it comes to creating something new, you will always be stimulated. This will help you to have different ideas and references to use.

Think outside the box

In addition to knowing how to use creativity to their advantage, this professional must be innovative .

This means that he will have to have the intelligence and awareness to know when to take a risk on something that no one has tried yet or not.

Keeping an eye on market trends to be able to identify opportunities is also important. This way, you can use them to benefit your business.

Take initiative
One of the most striking characteristics you will find in every good marketing professional is proactivity .

He will be the one who always has his mind working on new ideas and strategies , constantly devising solutions and thinking of better ways to do things.

So be wary of those who sit and stare at a problem, hoping the solution will fall into their lap.

Be organized

Only those who work in the communications field know how china business directory confusing the day-to-day life of a marketing professional can be. Because of this, we like to say that organization is a good strategist’s best friend .

After all, these people’s work routines tend to vary a lot. This means they will need to have self-discipline to organize themselves for both busy and quiet days. Without leaving anything to be desired on either day.

In times of crisis, he must know how to act with caution so that he correctly prioritizes the problems, leading to good solutions.

Be analytical
Every good player plays by the rules of the game.

Do you know what that means?

Within the marketing area, this means that a good professional must use all the tools before making their next move.

Digital marketing brought with it something that has always been the desire of every worker in the field: the ability to measure results quickly and practically .

Google Analytics and Facebook Business are examples of free platforms that show all kinds of results, such as reach, clicks, likes, comments, shares, etc.

It is enough that the KPIs (key performance indicators) are aligned when developing the strategy, so that you can receive the results of the actions in which you are investing.

Have empathy

The ability to put yourself in someone else’s shoes is essential when a professional is developing an action for their target audience .

By imagining yourself as the persona , you are less likely to make mistakes that could offend or even repel the customer, rather than attract them.

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