This is one of the biggest questions every marketer has asked themselves at some point. And that’s because the answer will be a key factor in the success of bulk SMS campaigns . It’s essential for getting positive customer action.
We must keep in mind that we spend an average of almost five hours a day connected to our mobile phones. However, not all of these hours are useful from a strictly commercial perspective. Therefore, to achieve successful results, it is essential to choose the day and time of our communications wisely.
Choosing the right time to send an SMS marketing campaign
Knowing that this raises many questions, we korea whatsapp number data analyzed how bulk SMS campaigns work. We wanted to find out which day has the most traffic. According to data from this study, Wednesdays are the preferred day for companies to send their campaigns. But not all industries send on the same day. Each industry, based on its audience behavior and its objectives, sends SMS on the day that best suits it.
However, the day isn’t everything, and the time also has a big influence. Sending sms marketing for retail: 5 strategies to attract shoppers communications at 9:00 a.m. isn’t the same as sending them in the afternoon. Don’t send relevant messages at times when you might annoy your customers. Your message v would be perceived as intrusive and create a poor experience.
Research shows that the time slot with the most mobile phone use is between 12:00 and 18:00. So, generally speaking, the best time to run an SMS marketing campaign is during business hours , Monday through Friday, between 9:00 a.m. and 5:00 p.m. During this time, your target audience will be more receptive and have a higher opening rate.
Let’s now look at an example. A restaurant wants to send an SMS informing its target audience about a daily menu offer. The best time to aero leads send this SMS would be between 11:00 and 12:00 noon. This ensures there’s enough time to process reservations and for diners to get organized.
Knowing this data will increase your success rates , thereby improving your ROI , and give you a more positive response.
Tips on the best times to send an SMS marketing campaign
- Know your client and their habits
- What kind of message are you going to send?
- Periodicity of messages
- Test and analyze campaign results
- Avoid compromising situations