You can visit websites to get an idea of who offers the type of product you need. You can then read online reviews, ask your friends and family for recommendations, check social media, and visit individual product sales pages.
Some purchasing decisions start even mobile multiplayer game suggestions earlier. If you know nothing about a product, you first need to find out what it does. You might want to read a comparison of different products in the field.
During this time, the company will try to get your contact information and nurture you as a lead. You will do the same for your leads.
What are lead nurturing campaigns?
In a lead nurturing campaign, you send a you create a direct one-to-one series of messages to your prospects designed to result in a sale. In most cases, this means using an email drip campaign .
Drip campaigns are automated, so you don’t have to manually send messages over and over again. Each email in a drip campaign is sent to your leads on a regular basis, so your leads become more aware of your brand and more willing to listen to you.
But here’s the kicker:
If your lead nurturing campaigns don’t offer anything of value, your leads will disappear.
It’s a hard truth to accept, but it’s better sale lead left unsaid. Consumers today are inundated with emails that delete promotions and sales messages.
What’s worse is that your prospects won’t even open your follow-up emails. They’ll send them straight to their spam or junk folders.
So how can you add value to your lead nurturing campaigns?
- Direct your prospects to in-depth content you create, such as blog posts, videos, and podcasts.
- Offer discounts on your most popular products.
- Offer email-only benefits, such as free shipping codes.
- Share personal anecdotes that may interest your potential customers.
- Explain how you overcame a problem your prospect might have.
For example, City Beauty provides helpful tips on skincare and recommends products that address specific beauty concerns. This type of lead nurturing helps make readers feel understood and excited about upcoming sales, encouraging them to keep an eye out for more emails and ultimately purchase the product.
Image via Milling
There are many other ways to create significant value for your prospects. Before you send an email, ask yourself an important question:
“Who is more beneficial in this email: me or my potential customer?”
If the answer is you, then switch gears. Yes, you want your prospects to buy from you, but they will only do so if you nurture them and generously provide value .