- The strategy must be comprehensive and cover all the necessary tools to achieve the set goals.It is important to understand that this is not just a plan, but a complete set of actions and resources that will be needed during the year, and these need to be defined at the briefing stage. Customer journey map in digital.
Without full execution of the strategy, there is no point in developing it, so it is important to allocate resources from the beginning local marketing email list and understand what steps will be required for successful implementation. Customer journey map in digital.
- Reproducibility.The strategy must be clear and accessible to any contractor. Any contractor or employee who becomes familiar with this strategy must understand what, how and why to do, as well as have a clear idea of the process and deadlines for completion.
It is important that each step can be repeated or adapted without significant loss of effectiveness.
- Measurability.To evaluate the success of a strategy, clear criteria and tools are needed to help measure the results achieved.
These can be analytical systems such hobbies political leanings lifestyle as Yandex Metrica or CRM systems, with the help of which you can track the effectiveness of actions and their impact on final sales.
It is important to measure indirect results, especially over long-term trading cycles, in order to adjust your strategy in time if it does not produce the expected results.
Requirements for a digital strategy
There are also certain requirements for a digital strategy that will ensure its effectiveness and achievement of the desired results:
- Attraction channels:
- MQLs are marketing qualified leads fresh list that are promoted at the marketing stage;
- subscriptions – collecting contacts for subsequent marketing communications;
- email – mailings to attract and retain customers;
- Chatbots – automation of communication with subscribers to collect data and engage;
- social networks are platforms for promotion and interaction with the audience;
- SQL – high quality leads ready for sale;
- semi-cold leads – potential customers who are not yet ready to buy, but are already interested in your product.
It is important to separate channels for working with hot, cold and semi-cold leads in order to properly set up conversions and engagement
- Engagement and conversion methods.It is necessary to develop mechanisms that effectively convert traffic into applications, and MQLs into semi-cold or sales leads.
Also think about ways to engage users, for example through consultations, so as not to clutter the system with undefined leads.
- Retention methods and analytics tools.The strategy should include customer retention methods and analytics tools such as CRM systems or other IT tools.
This is necessary to assess the effectiveness of the strategy, identify problem areas and adjust actions in real time.
- Division into hot, cold and semi-cold mechanics.It is important to separate the mechanics of working with different types of leads, as their conversion can vary significantly.
This will help you build sales funnels correctly and avoid “mixing” different types of leads, which can lead to incorrect results.
- Deadlines, responsibilities and budget.To successfully implement the strategy, it is necessary to determine the deadlines for implementation, those responsible for each stage and resources, including the budget, of which it is important to allocate 10-15% for testing new hypotheses and adapting the strategy to changing external conditions (for example, news events).